Effective Partnership For Clients of All Sizes
Over 5 Decades of Combined Direct Selling Experience
Our extensive history of building sales organizations as field leaders and executive roles in sales and management means our proven expertise, passion, and personal commitment is at your fingertips every step of the way.
José Luis Oropeza
Co-Founder and Partner
José Luis is a second-generation social selling expert with nearly 35 years of service to the industry.
He is passionate about people and personal growth, helping companies and business owners achieve sales growth, through his proven systems and principles.
Jose Luis shares his successful experience as an entrepreneur and top Executive for Fortune 500 companies with companies and social selling entrepreneurs.
He has created an impact through executive roles with companies such as Tupperware, BeautiControl, and Regal Ware. He has either lived or worked in Brazil, Chile, Mexico, Canada, Colombia, Venezuela, The Caribbean, and the USA.
Jose Luis is a Founding Partner of the John Maxwell Team. He has collaborated with companies like Jafra, Monat Global, Isagenix, Immunotec, Vic Beauty, Essen, and many other leading organizations.
Jose Luis has published his first book POWERfull YOU, 12 universal principles to build the life you want. He delivers his content in English, Spanish and Portuguese.
He studied Business Administration in Venezuela and completed The Executive Program at UCLA Anderson Graduate School of Management.
José Luis is married, father of two children and lives in Florida.
Alexander Juárez
Co-Founder and Partner
Alexander is a direct sales expert with more than 25 years of service to the industry.
He is passionate about helping people unleash their potential and developing them into great leaders, while equipping them to drive business growth.
His experience includes companies like PM International, and has been instrumental to the success of companies such as Yves Rocher, Swiss Just, and Tupperware, through several executive roles. He has helped companies experience growth in the US, Venezuela and other Latin American markets with focus in building the corporate strategy and also helping established companies achieve their next level of success.
Alexander has collaborated with companies like Monat Global and Alcora Group with proven success in general management, sales, marketing, operations and contract manufacturing.
He studied Business Administration in Venezuela and completed the MBA degree.
Alexander is a father of two children and lives in Florida.
Strategic Spotlight: Hispanic and Latin American Markets
Direct Sales Gurus offers a wealth of knowledge and understanding on both the Hispanic Market in the US and the top Latin American Markets.
Their experience and success stories include numerous companies and product categories in Mexico, Brasil, Colombia, Venezuela, and other South America and Caribbean markets.
According to the Direct Selling Association, in 2021, 23% of the US direct selling market was comprised of Hispanic entrepreneurs seeking their version of the American Dream. These numbers keep growing daily, outpacing the general market’s growth rate.
There are over 15.6 million independent direct sales representatives in Latin America and the Caribbean, a whopping increase of over two million direct sellers during 2020. Brazil and Mexico are among the most crucial direct selling markets worldwide, followed by the US, China, Germany, Korea, and Japan.
Jose Luis and Alexander have either lived in or managed direct sales companies in the top Latin American markets and are ready to guide you to successfully launch your company in any of these growing markets.
